01
Content
Social-Media Content Specialist
Key responsibilities
- Manage official TikTok, Instagram, Facebook, LinkedIn, YouTube and X content planning, with weekly and monthly content calendars.
- Create native English captions, Reels scripts, Stories copy and hashtags for Middle Eastern and Western audiences.
- Monitor competitors and overseas KOL content, summarize viral logic and provide creative direction for design materials.
- Plan campaign content around festivals, industry trends and brand milestones, including Q&A, education, promotion and brand storytelling.
- Manage comments, DMs, public sentiment, Meta ad copy support, weekly data reviews and the brand content library.
Job requirements
- Bachelor's degree or above, CET-6 or equivalent, with native-level English writing; Arabic reading and writing is preferred.
- 1-3 years of social media copywriting for global-focused brands; wellness, healthcare or premium care experience is preferred.
- Strong understanding of TikTok, Instagram, Facebook and LinkedIn algorithms, publishing rules and platform tone differences.
- Able to use AI tools to refine copy, develop topics independently and adapt content based on backend data.
- Portfolio of previously managed social media accounts is required.